July 9, 2009
Beefing up Business Broadband
Why are the needs of business broadband so overlooked? I’m not sure our broadband vision for the future is good enough for domestic use – let alone business use. Many UK households now have powerful on-line games consoles placing huge demands on-line capacity. Already ‘high-speed broadband’ is struggling to keep up with domestic use – let alone business use.
More and more of us are also watching television programmes when they want to – rather than when the schedules tell them to. The increase in the on-line viewing of television via i-player, not to mention movie and music downloads is huge.
No doubt that is why more and more companies are seeking tailor-made high-speed solutions from specialist suppliers to match their business needs. Even low-tech yours truly has been taking a close look at the problem of speeding up my broadband connection.
I work from home. But it quickly became apparent that I often cannot transfer files and images as rapidly as my clients demand. When the kids are doing battle on the x-box I am in deep trouble. Even getting to access remote servers and electronic filing systems on-line was becoming a problem.
Now admittedly BT are a big fish in the internet pond. They must have huge numbers of satisfied business customers. But I am not one of them. Their broadband was simply too slow to be useful. So I began searching for leased line providers. They offer tailor-made leasing options which provide a dramatically enhanced service.
Insisting on specialist business SDSL availability makes sense too. Apparently ADSL would get those big files into my computer faster than I was sending stuff - essential for receiving background information. However – once the work is completed I need to rapidly send information – so SDSL makes me just as efficient at sending as receiving.
So there is more to business broadband companies than meets the eye. The accent is very much on choosing the service you need.
But – and this is a very BIG but… what happens when things go wrong? This is one of the key benefits of BT. They are a national brand and they have shareholders. Their customer service ought to be second to none. And to be fair, I know from long experience that it IS pretty good.
As I am no computer geek, I only know when something is working – and my first reaction to any computer problem is to reach for the telephone.
If it works for Birmingham City Council, who must have a bigger need for broadband speed than me – not to mention, support and help – then it is plenty good enough for me. And I have yet to be proved wrong.
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